I wonder what the sell-by-date on Internet hosting sites and social platforms is?
Surely these days, days of expanding web traffic, web fluency, and faddism, such online phenomena reach internal redundancy at an increasingly rapid rate?
It seems to me that if a hosting site lends itself to the facebook/myspace expansive marketing where it seeks to incessantly seep into the hinterlands of the web that they will inevitably crush themselves under the weight of their own excess... which is fine if your're a monetary investor and can choose to get out of dodge before the whole rotten facade comes crashing down around your ears, but, its not so hot for those folks who have spent so much time and effort personalizing their virtual crash pads with wit, wisdom and funny cat photos, only to see it all fall into obscurity as the multitudes herd to the next big thing.
Likewise, how can a specialist site that hosts art not be hamstrung when it finds itself becoming increasingly corralled into an ever diminishing number of pictorial memes? A gallery gains its identity through the work it hosts and if a gallery is known to be ever-more-so monopolized by only certain trends then this is a gallery that is unwittingly marginalizing itself and turning off a whole wealth of varied artists who work hard and do not wish to be associated with such willful self-redundancy.
Re-generating your hosting model along the ever expanding model can only serve to drive your model to redundancy and bust as it begins to loose relevancy and becomes too unwieldy to navigate - though i'm sure if you manage to parachute out when the time is right it might earn you a pretty penny.
No, boutique hosting sites, self-made sites, independent sites are becoming, evidently, the way forward, not these Wallmartesque behemoths which trade only in shallow fashion, cultural glut, and plastic imagination - now all we need is a better way to navigate the net, because these narrow googled aisles and ain't no place to canter my Sweetie-Belle.
Then again, maybe the problem is the internet is incapable of hosting art - perhaps it can only present information?










